It is interesting to see how innovation works in private international exchange versus at HEIs. While both are driven by the demands of their student clientele, private, for-profit groups can afford to experiment more with the services they offer. Hauer Santos mentions that STB offers several programs that nobody else has, including a cultural exchange and work program with Disney World. Non-profit universities can't afford to experiment like this and risk losing money on new programs that may not get enough of an enrollment. Private exchange options like this also give students an opportunity to study abroad while avoiding the traditional issues associated with curriculum. They offer programs year-round, so students could potentially participate during a summer or other break, and not have it affect their required curriculum.
I think that university internationalization offices should follow the work of for-profit exchange programs carefully. While there are obvious administrative and financial differences between the two sectors, universities could gain a lot from watching the innovation of for-profits to see what works and what doesn't, without taking any undue risks themselves.
Baker, A. & Hauer Santos, J. C.. (2015). Jose Carlos Hauer Santos, CEO of STB, Brazil. Retrieved from The Professionals in International Education News PIE Chats: http://thepienews.com/pie-chat/jose-carlos-hauer-santos-ceo-of-stb-brazil/.